Innovator status has end of support date??

[Fitzy 0]

This is the promise :

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As part of your Innovator account status, you have lifetime access to software updates and technical support, and always will have.

 

But now I've looked into my account and it has a expiry date? What happens after this date? 
I'm assuming that I will drop down to a lower tier of support but would just like some clarification

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2x Synergy Ultimate

Extend licenseDownload

Serial key (with software updates and tech support until 31/05/2028)